A growing stream of activity at Oxford Brookes is focused on the practices of marketing strategy creation and the effective operationalisation of marketing strategies and plans. We are interested in research in areas of marketing strategy and marketing management, including processes for the creation of marketing strategies, target market selection and market segmentation, branding and brand positioning, strategic marketing planning, and the execution/management of these strategies and plans.
Contacts for informal enquiries and further information about the studentship: Dr Lyndon Simkin lsimkin@brookes.ac.uk, or Dr Yuksel Ekinci yekinci@brookes.ac.uk
Applicants should have a good Honours degree with 2:1 and normally a masters degree within a relevant discipline. Applicants who have a masters degree in social psychology and politics are welcomed.
The full-time studentship, which includes an element for teaching will be for 3 years, subject to satisfactory progress. Bursary will be £20,000 pa plus student fees.
For details regarding how to apply please download the application form, reference form and additional information.
Completed applications forms should be sent directly to: Business School HR Team, Oxford Brookes University, Business School, Wheatley Campus, Wheatley, OX33 1HX or email hr-bs@brookes.ac.uk
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Closing date: 15 April 2009
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